![]() Netflix did not release hard details about pricing or a possible launch date for the ads-based tier, but it could be coming sooner than later. While Netflix has resisted ads, it’s now seriously considering them to stem the exodus of subscribers. “And if you would rather pay a lower price and you're ad-tolerant, we're going to cater to you also.”Īs Hastings noted, many of Netflix’s competitors have offered cheaper subscription plans with ads for quite a while. ![]() So if you still want the ad-free option, you'll be able to have that as a consumer,” Hastings said on an earnings call. ![]() “It would be a plan layer, like it is at Hulu. Following the earnings report, Netflix’s stock price plummeted more than 30%. ![]() The company’s co-CEO Reed Hastings made the announcement Tuesday following a disappointing first-quarter earnings report that showed Netflix shed about 200,000 subscribers between January and March. But now that the streaming pioneer is losing subscribers and facing more competition from lower-priced options, Netflix is seriously considering a cheaper plan that’s supported by advertisements. ![]()
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